Mosman Community Care

Mosman Community Care, funded by Mosman Council, offer a range of programs and activities to keep seniors active, healthy and engaged including community transport, social support programs and meal services. They also run a seniors centre with a full program of activities.

MCC had the services but were finding it difficult to connect with the community. I was brought on board to create a strong brand identity and write communications that would engage with the target audience. After launching their new branding, I created quarterly print newsletters, grew the email database, transitioned clients to eNewsletters and launched SMS marketing campaigns. Since 2018 I have continued to write copy for the website, Facebook page, eNewsletters and manage all communications for the group. Our email database has grown over 400% and our newsletters enjoy an open rate of 43%!

Since 2019 I have also been presenting weekly Tech Literacy seminars for seniors and holiday trivia events. 2021 has seen us write and launch a publication of client memories and stories.

• Active, Healthy & Engaged Quarterly print newsletter
• eNewlsetters
• Managing Facebook social media content
• Remembering When Book Project
• Technology Seminars for Seniors
• Presentation of Holiday Programs
• Annual Reporting
• Marketing Materials